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Equities
Investing in Equities
Investing in equities means buying stocks and shares in companies listed on the stock exchange. Historically this brings greater rewards than invesing in bank accounts and bonds as you have the possibility of gaining not only a dividend - a proportion of the company's after tax profits distributed to shareholders - but also a capital appreciation. If the price of the shares goes up after you buy them then you have made, on paper at least, a capital gain.
But with these increased rewards comes greater risk as the value of shares can go down as well as up, which means you risk losing your investment if the price of the shares falls.
WE WILL NOT ADVISE AND RECOMMEND DIRECT EQUITY INVESTMENT (I.E. SINGLE COMPANY SHARE EXCLUDING INVESTMENT TRUSTS). THE CONTENT IS FOR INFORMATION PURPOSES ONLY AND CUSTOMERS WHO REQUIRE ADVICE IN THIS AREA WILL NEED TO USE THE SERVICES OF AN APPROPRIATELY AUTHORISED FIRM (I.E. A STOCKBROKER, WHO IS AUTHORISED TO BUY AND SELL SHARES ON BEHALF OF ITS CLIENTS).
THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.